Strategy & Concept
The identity centers on the experience of choice and customization, using bold color, graphic shapes, and illustrated toppings to reflect the variety and playfulness of the ice cream counter. The system was designed to scale across signage, social, print, and packaging, creating a cohesive visual language that could grow with the brand. The project represents a fully developed identity built in response to a real client brief, demonstrating how a strong visual system can bring a brand to life before a single scoop is served.
Packaging Extension
While not part of the original client scope, I extended the identity into ice cream pint packaging to test how the visual system could translate into retail and product applications at scale.
