Coze began as a response to the attention economy and a desire to live lighter, happier, and more intentionally. Drawn from my own daily practices, the project explores how a lifestyle brand can translate values into tangible experiences through identity, space, print, and shared moments.
The Coze Life: For the Light Kind of Life
A set of ten gentle suggestions for living with more intention, presence, and warmth, brought to life as a tactile, hand-bound printed book.
Merchandise
Mockups of a hoodie, mug, t-shirt, and tote bag. I brought the t-shirt and mug to life using fabric dyes and my Cricut.
Social Campaign
Coze Comforts
These boxes explore how treats can encourage slowing down and presence. Caramels were chosen intentionally for their savory sweetness and the way they require time to eat, reinforcing the Coze value of living more deliberately, with room to expand into other comforting offerings.
Pop Up Cafe
These mockups imagine a Coze pop-up café where guests exchange their phones for a seat at the table, encouraging slower moments and shared conversation within a fully analog environment of printed menus, paper receipts, and tactile signage.
A glimpse into living the Coze way.