Emma Story
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Liquid I.V.

Liquid I.V. reimagined as a conceptual packaging exploration, presenting three distinct visual systems across three hydration types.

Punk IV

Approaching hydration as a form of identity and lifestyle, Punk IV pushes Liquid I.V. into a bold, rebellious space. Handwritten type, illustrated characters, and high-contrast color turn hydration into a statement, where being hydrated feels like joining the cool kids club.

Super Science

Leaning into Liquid I.V.’s scientific roots, Super Science uses expressive typography and molecular imagery to make hydration feel precise and formula-driven. Dripping type and test-tube inspired forms reinforce the idea of a calculated solution pulled straight from the lab.

Refreshing Drops

Focused on the sensory experience of hydration, Refreshing Drops pairs clear, direct typography with fluid, water-inspired movement. Color, texture, and flowing secondary type create a visual balance between clinical clarity and refreshing ease.