Avenir Postcard (2018)

Type + Image Design, taught by Franz Werner at Rhode Island School of Design – Summer Institute of Graphic Design Studies. 2 week course. Project was 3 days.

For this project, we had to choose a typeface and research all about it. Then we were asked to create a promotional postcard that showcases something about the typeface, designer, history, etc. I chose Avenir.

Avenir Postcard

Concept

 I decided to go with a grid of different colors and weights of Avenir because it is used widely for many different things (advertising, corporate identity, signage, etc). The wood ring is suppose to represent Frutiger's background in wood engraving.

Process

First we needed to research about our typeface and then base our design off of our research. I was bouncing around between lots of different concepts before settling on the fact that the type designer, Adrian Frutiger, was a wood illustration engraver.