Wake Forest University Baptist Medical Center scientific study. Walk On! study needed a full brand identity. I had created some flyer and logo work a few years back, but since the study has grown, they requested a full visual identity.

The logo, branding, flyers, and participant manual are still being used today. Before COVID-19, Walk On! enrolled over 200 older adults in a 2 day/week walking program at a single site. They are currently in the process of expanding and restarting it again.

Logo

I had the idea of emulating legs walking while keeping the identity of the legs unknown (ie. gender and age). I used transparency to keep the feeling light, inviting, and open. For colors, I wanted something that felt calm but a little exciting.  I choose a typeface that felt welcoming and friendly. On the left is my iterations with the final logo on the right. Below is the logo with the tagline.

Content and images were supplied for packet. I created the layout and implemented the visual identity into a book format for the client.