Impact CMU (2019)

Rebrand for a Carnegie Mellon University on campus social good exposition. Impact CMU shares student-led social good projects.

Client wanted a fist and the 4 colors below to be incorporated into the design. Each color represents a category within social good. They needed a new logo, vertical banner, horizontal banner, larger rectangle banner, recruiting flyers, and event flyers.

Logo

I wanted to create a logo that was clean and simple. I had each knuckle of the fist be one of the four colors requested to represent the four different social good areas/categories.